Banks and credit unions know that staying healthy in today’s competitive marketplace comes from strong customer relationships. Time and again, research shows that this segment of retail banking is better than most at delivering the consistent, friendly service that wins client loyalty.
That’s why Prime Performance designed Pulse. While banks and credit unions strive to build a culture centered on client experience, many do not have a process to gather customer feedback about how well they deliver. Others measure performance but lack comparable data to evaluate satisfaction scores. Like a pulse check during a workout, Pulse provides a snapshot of customer satisfaction performance, giving management important insight into the health and well-being of the client experience.
Pulse provides the metrics that lets management answer critical service questions:
- Are we performing to expectation?
- Are we in danger of losing customers due to any particular service issues?
- Are our efforts to improve the client experience effective?