Prime Performance has spent more than 20 years talking to millions of people about what they want from their bank or credit union and what keeps them coming back. We know that service—not rates and products—creates loyal clients. And loyal clients are more profitable ones.

We work exclusively with financial institutions to grow share of wallet, reduce churn and increase profitability by measuring the client experience and converting that data into comprehensive, actionable plans that energize behavior change and nurture a culture for service excellence.