Although some are talking about the death of the branch, Prime Performance has surveyed over 12,000 retail bank customers and found that,
• Branch location drives bank selection, and
• Branch visits largely determine overall customer satisfaction.

During this 30-minute webinar, the author of this study will share consumer feedback about why the branch remains the cornerstone of the retail banking relationship and will identify the benefits of making an investment to improve the customer experience in your branch network.

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