Treat every customer that walks through the door as if they are a family member. They should be greeted within 5 – 10 seconds of entering your place of business.
Offer customers personal attention, even if they don’t end up buying anything. Engage them in pleasant conversation about their lives, and make use of what you learn about them.
Show appreciation for current customers. Send occasional handwritten thank you notes, and thank them verbally at the end of every interaction.
